I BELIEVE IN THREE THINGS WHEN IT COMES TO DESIGN _
PURPOSE
EDITING
FUNCTIONALITY
These are the building blocks that come into play whenever I’m creating, whether it’s packaging, brand identity or a web page. If i can keep my designs consistent with those those things in mind, I can innovate and design with ease. I have learned while being in this field that the ability to be multi-disciplined is what will make you stand out.
With an illustration and fine art background, I have been able to pull in these elements into my design philosophy. I make sure that I’m constantly looking at innovation that is coming out of not only design, but typography, fashion, technology and architecture.
By making myself aware of all aspects of design and creativity, I am opening up concepts and new ideas that wouldn’t otherwise come into the graphic design realm. I want to create items for clients, companies and consumers that stick with them.