I was brought on by Sonderhaus to lead a full rebrand of the company, with a focus on redefining its visual identity and aligning it with a more contemporary, compelling brand story. From the ground up, I developed an in-depth brand and style guide that covered everything from tone of voice and brand positioning to typography, color systems, and digital assets.

The goal was to build a cohesive, scalable brand presence that reflects Sonderhaus’s evolving mission and resonates deeply with their target audience.